Centene consolidating Medicare Edge program branding below Wellcare

Photo: bymuratdeniz/Getty Photos Major insurance company Centene said Thursday it will consolidate all of its…

Photo: bymuratdeniz/Getty Photos

Major insurance company Centene said Thursday it will consolidate all of its Medicare Edge makes below its wholly-owned subsidiary, Wellcare. Centene acquired Wellcare Wellness Ideas in January 2020 for about $17 billion.

Centene mentioned the move will superior align with the firm’s tactic and make more robust manufacturer consciousness.

The insurer’s Medicare brand names, which includes Allwell, Health and fitness Web, Fidelis Treatment, Trillium Edge, Ohana Wellbeing Program, and TexanPlus will become just one unified Medicare manufacturer underneath the Wellcare title.

What is actually THE Effects

Considering the fact that the acquisition, Wellcare’s Medicare footprint has grown, ensuing in a number of Medicare Gain makes throughout 33 states. That was the key impetus powering the MA brand name consolidation tactic, which Centene senior online video president and CEO of Medicare Rich Fisher mentioned would outcome in superior services for the firm’s 1.1 million MA associates nationally.

The “manufacturer refresh,” as Centene phone calls it, also incorporates a new, modernized emblem the enterprise hopes will express a new sense of optimism and buyer friendliness. The tone and voice of the manufacturer will also be much more uncomplicated, the insurance company stated, presenting an easier in general practical experience for members.

Wellcare has available a assortment of Medicare merchandise for extra than 20 yrs, which includes Medicare Advantage and Medicare Prescription Drug Programs, which offer protection over and above authentic Medicare. 

Currently, the company offers gains these types of as dental, hearing and vision services Flex playing cards to help with co-pays transportation providers telehealth visits wellness and conditioning plans in-dwelling assist products and services and exclusive supplemental gains for the chronically unwell.

THE Larger sized Development

When Centene initial acquired Wellcare, the mixture was predicted to deliver about $500 million of yearly web price tag synergies by the next 12 months, and a drive was created to address the social determinants of health and fitness these types of as food insecurity, housing instability, homelessness, unemployment, lack of access to transportation and other non-healthcare limitations to overall health.

It truly is not the only acquisition Centene has built in new several years. In January it agreed to buy Magellan Wellness for $2.2 billion the firms stated the offer will permit improved overall health outcomes at reduced complete clinical expenses via built-in solutions, and build options to improve Centene’s specialty treatment enterprise with enhanced providers, new solution enhancement and further 3rd social gathering interactions.

Not all of Centene’s subsidiaries have experienced a clean go of it. In March, Ohio Lawyer Basic Dave Yost filed a lawsuit from the insurance provider, alleging that organization subsidiary Buckeye Wellness System applied a web of subcontractors for the provision of pharmacy gains to misrepresent pharmacy charges, ensuing in hundreds of thousands of bucks of overpayments by the Ohio Section of Medicaid.

Twitter: @JELagasse
Electronic mail the writer: jeff.lagasse@himssmedia.com